Advanced Design Students Visit Nixon Headquarters

Advanced Design Students Visit Nixon Headquarters
Surfboards, free drinks and roaming dogs couldn't distract Advanced Design students from learning about branding while touring the headquarters of watch manufacturer Nixon. On December 7, Nixon co-founder and Pacific Ridge parent Andy Laats showed students around the Encinitas facility and discussed the challenges of creating things people both want and have never seen before. Students learned the process of designing a watch from scratch and the influences political, cultural and fashion trends have on product development. Students will use what they learned on an upcoming project: Pacific Ridge's 10th year anniversary logo!
 
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